Riviera dei Fiori · Sanremo · Italy

Where the Mediterranean
meets the game

The Festival, the flowers, the Casino, the French border twenty kilometres away. Sanremese have played here since 1904.

43°49’N 7°46’EConfine francese 20 kmMonaco 55 kmNice 60 kmSerie D · Group A

The town

Football under the palms

Sanremese's pitch is a few minutes' walk from the seafront, in a town that stays mild in winter and, every February, is on every television in Italy. People come here from Milan and Turin, but also from Nice and Monaco, which are closer than Genoa.

The pitch is a few minutes from the sea. The French border twenty kilometres away.

Flowers, music, cycling, Art Nouveau villas and Ligurian cooking: the reasons to come to Sanremo existed long before football, and they hold true in any month of the year.

The reach

Three countries, three languages, one town.

Sanremo is the last stretch of Italian coast before France. From here, within an hour's drive, you pass through three countries: Italy, the Principality of Monaco and France.

Road distances from Sanremo. The scale is in kilometres.

The name

What the Sanremo name carries

The Festival, the flowers, the Casino and cycling: four things that have been here for more than a century. The club is named after the town.

The screen

10M

Average viewers per evening during the Festival

  • 68.8% audience share in the 2026 final
  • 1.2 billion social views in 2026
  • Italy's most watched television event, every February
The coast

365

Days in the tourist season

  • A mild climate even between November and March
  • Visitors from Italy, France and Monaco
  • Hotels and venues open all year round
The reach

3

Countries within an hour's drive

  • Italy, the Principality of Monaco and France
  • Monaco 55 km away, Nice 60 km
  • Italian, French and English within the same radius
Every February

Sanremo Festival

For one week the town becomes the centre of Italy's attention. The club takes to the field in a special shirt.

All year round

Riviera dei Fiori

Greenhouses, a flower market and one of the mildest climates in northern Italy.

Since 1905

Casinò Municipale

Art Nouveau, a theatre and gaming rooms, open for more than a century in the town centre.

Since 1907

Milan–San Remo

La Classicissima, the longest one-day race in cycling, arrives here every March.

Riviera dei Fiori

The sea never closes.

Three hundred and sixty-five days of coastline: the reason people come here in February as much as in August.

The club

Biancoazzurri since 1904

Founded in 1904, Sanremese are one of the oldest clubs in Liguria. The Comunale is a small stadium, a few minutes' walk from the sea and the town centre, with the stands close to the pitch: you hear everything, from the bench to the crowd.

1904

Year founded

2.250

Seats at the Comunale

Serie D

Group A

On foot

From the centre and the sea
La maglia biancoazzurra della Sanremese appoggiata su un muretto davanti al mare
Biancoazzurri since 1904
Since 1904

Football by the sea.

For brands

One club, three markets

Sanremese play in Serie D, but the market around the club is not that of a provincial town: Italy, the Principality of Monaco and the Côte d'Azur are all within an hour's drive, and the name of the town is known outside Italy too.

Reach
Three national markets and three languages within an hour
Exposure
Stadium, shirt, digital channels and local media
February
A special shirt in Festival week
The area
Activations with the club and with the town
2026/27 season

The last stretch of Italian coast

Twenty kilometres from the French border, an hour from Monaco and Nice. The team has carried the name of this town since 1904.

TBD